Marketing
“Judy designed a marketing campaign for my stallion that has been extremely successful in the sport market. She knows the audience and the publications, she has her facts in order, and she knows how to put it all together for optimum positioning. Dynamite!”
Gwen Justis, California
“Our company introduced the new service of Acupuncture and part of the marketing campaign included four advertorials in the local paper. We approached Judy to create the written portions for this campaign, which varied in length from 800 down to 100 words. The campaigns ran weekly and each article was received ahead of its respective deadline. The articles required research, interviews from her personal and professional colleagues, and a connecting theme within each article and throughout the campaign. Judy also ensured a “hook” and “call to action” was included as part of the articles.
At this stage, we know the marketing campaign was successful, with over 50% of the new clients to acupuncture having come in as a result of the advertorials. In addition, we have 100% follow-up with the new clients, meaning they have booked additional treatments. This is an early indication the articles had educated the general public about acupuncture… We were very impressed and will engage Judy in future marketing campaigns.”
Brenda Hewko, CMA
Owner and Manager
“The wording of Judy’s ads made the horses sound so good that I was keen to buy my own horses back! Her comprehensive research was distilled to attention-getting ads that got results.”
Dr. Roxy Bell DVM
D&R Veterinary Services
“Judy is very thorough with her research and knowledgeable regarding product and buyers. I like how she puts things.”
Jane Jones
Newhouse Farm
Media Releases
“We hired Judy to write press releases for the inaugural Alberta Invitational Sale in 2003, and, as this was the first sale, maximum exposure was extremely important. With Judy’s services we were able to reach our target group much more efficiently. Our buyers came from Western Canada and the United States, which made for an impressive first sale – so much so that the sale is going into its 3rd year with high expectations.”
Jennifer Stephenson
Secretary, AIWS
Seminars/Workshops
“Her ability to (patiently) explain the concepts in easy to understand terms makes the learning process fun and simple.”
Jennifer Anstey, Publisher
“Judy’s presentation took participants beyond their comfort zone and normal way of thinking. This is what we need in any business – to be challenged to consider things from new perspectives. She can take a concept and first challenge you and your way of thinking, and, secondly, take that concept and put it in layman’s terms and make it easy to understand. She is very good at answering questions and seeking a common understanding with the audience. She’s not satisfied until she’s sure that the person asking the question understands the concept. It was a refreshing approach.”
Cathy Chalack, Instructor at Olds College
“I think you did a wonderful job introducing specific ideas to people.”
Holly Hoffman, Ohio
Articles
“Judy Wardrope has written for Horse Publications Group since 1993 and has provided several articles per year since for many of our titles. Assignments have been varied and include scientific research, opinion pieces as well as event coverage. Her articles always consider the reader and her tone adjusts accordingly as each of our magazines targets a different audience with varying interests.
Articles always arrive on or before the assigned deadline, within the assigned word count and usually require no editing on our part. Articles are well written in language that is both easy to understand without being overly simplistic. I feel that Judy’s analytical abilities would translate easily into a field outside of the equestrian industry since good research is the key to any good journalist.”
Sincerely,
Jennifer Anstey, Publisher
“Judy Wardrope has been a freelance writer for Ride! Magazine and Western Times for several years. During my role as Editor for both of these monthly magazines, my experience in working with Ms. Wardrope has been a great pleasure. Ms. Wardrope has always provided her work on or before the agreed-upon deadline. Her feature writing has been accurate, combining technical information and an irreverent style enjoyed by our diverse readership. Her monthly column, Mane Mare, showcases Ms. Wardrope’s unique humor, as she channel’s the horse’s point of view for advice for horses from a horse.
Ms. Wardrope has traveled extensively to report back for us with her signature style on events as far away as The United Arab Emirates and South Africa. She has gone out of her way to keep a keen eye on the ‘big picture’ at any event, often capturing important details that go unnoticed by other reporters. I would recommend Judy Wardrope for any writing/reporting assignment in any field without reservation. She has proven herself a rare combination of being a joy to work with as well as a joy to read.”
Sincerely,
Diana A. Bishop, Editor Ride Publishing Group
“Ms. Wardrope has been a contributing writer for Equestrian magazine for the past [7 years], and during that time, I have found both her knowledge of the equine industry, with particular respect toward breeding, to be exemplary. On many occasions, as an editor, I have turned to Ms. Wardrope to lend her talents in several areas. The results have always proven themselves to be exceptional.
Over the years, Ms. Wardrope has written feature-length articles on a wide array of topics, as well as contributions in the form of column-length articles and international level competition reports. I have always found her work to be completed on deadline, accurately edited, and thought-provoking.
I would recommend Ms. Wardrope’s skills to any publication seeking a professional and mindful journalist.”
Brian Sosby, Editor Equestrian Magazine (USEF)
“Judy Wardrope has worked for my company as a freelance writer since 2001. Her duties include researching and writing feature articles on various horse-related topics, as well as horse industry news reports and coverage of major events, for our regional and national horse magazines.
Judy has extensive expertise in the areas of equine conformation and pedigrees and her articles reflect her depth of knowledge of horses and the horse industry in general. Her writing style is adaptable to subject and market.
She is adept at handling changing priorities, short time-lines, and busy deadlines, and her assignments are always submitted on time (something every editor appreciates). She has the ability to take responsibility and accountability for assignments.
I would heartily recommend Judy Wardrope for any writing assignment or position she feels confident to undertake.”
Sincerely,
Kathy Smith, Editor and Publisher of Horse Journals
“Judy Wardrope has been a contract writer for GaitPost for the past 4 years. It is my pleasure to recommend her work wholeheartedly. She has been prompt and accurate with all submissions and editing is seldom if ever necessary. I have sent her on assignments quite diverse in nature, and she approaches every subject with thoughtful enthusiasm. GaitPost has derived great benefit from her insight and I am confident she would prove an asset to any and all media services.”
Regards,
Kathy Watson, Editor
“I like your articles because the writing is clear, the pictures excellent, and the information provided therein reinforces what the students are learning in class. You have an excellent website, and I do hope I have the opportunity to attend one of your clinics in the future. Thank you for making your writing available to us.”
Kelly Jimmerson, M.S.
Adjunct Instructor, Oregon State University
Department of Animal Sciences, Extended Campus
Television
“Judy’s complete knowledge and fastidious organization have allowed us at CBC TV Sports to expand into new areas of information for our telecast. Her research and data are considered definitive in her field. I am very pleased with her work ethics and contribution to our show.”
Donna Warner, Producer
CBC Sports and Bold
“I thought you might be interested to know that I’ve recommended you for next season with the new producer. Also, just to let you know, I was very fortunate; I recently won the Gemini for Sports broadcasting. You share in the award. Thanks.”
Terry Leibel, Sportscaster
CBC TV Network Sports
“Judy exhibited a sincere passion and knowledge of horses and the equestrian sport. This passion was demonstrated in the thorough, insightful information that she provided the production team…Judy demonstrated willingness to help out whenever or wherever required. I believe that Judy’s skills, abilities and sense of a team player would be a major asset…”
Joe Scarcelli, Producer
CBC Sports
Newsletters
“Judy and I collaborated on developing and producing a monthly Health & Safety newsletter at Canada Safeway. I came to rely on her keen insight and objectivity to ensure product integrity. Her unique perspective combined with superb writing and editing skills greatly contributed to the overall success of the project.”
Ralph Niederlag, Health & Safety Representative
Other Projects
“Once again, thank you for using your well developed critical eye and attention to detail in assisting me to improve upon and enhance my developing web site. As usual, your observations and suggestions were on the mark!”
Ceci Flanagan-Snow, President of Eclipse Communications